About Darin Kachanoski

University of Winnipeg: Bachelor of Arts 2002
Department of Administrative Studies and Business Computing

  • University of Winnipeg Bachelor of Arts, Department of Administrative Studies and Business Computing
  • Hootsuite Social Media Marketing Certification
  • 20+ years creating content in print and on screens
  • Design and consulting support on 300+ printed publications
  • Avid Photographer and Videographer with post-production experience
  • Skilled with Adobe Creative Cloud and Microsoft Office
  • Branded materials design and application
  • Works well in individual and team settings
  • Concise writing with careful attention to typography, spelling and all items going to press

Work Experience

The Wellness Institute / Seven Oaks General Hospital:

Communications Officer

September 2012 – Current

  • Creating promotional materials for membership campaigns, programs and classes and events
  • Development, maintenance and SEO of wellnessinstitute.ca a WordPress site with mobile compatibility
  • Creating and scheduling content social media channels
  • Taking photos and video for all promotional materials including social coverage for events
  • Producing video for digital signs, social channels, cardio equipment and the hospital patient channel
  • Managing the photo and video archive including a backup
  • Developing e-newsletters and auto-responder e-mails, managing subscriber email lists and subsets
  • Writing direct mail campaigns for Foundation including mailer design and precision-targeted mail lists


Friesens Corporation: Yearbook Division

Yearbook Consultant

June 2007 – Sept 2012 Southern Alberta + BC 
June 2004 – June 2007 South Central Ontario

  • Worked with teachers and administration to arrange multi-year yearbooks agreements
  • Held workshops covering layout and design, photography and InDesign
  • Represented Friesens at trade shows and teacher conventions
  • Worked with schools, boards and faculties to increase yearbooks sales
  • Created a library of online resources and tutorial videos
One of the many yearbooks produced during my time at Friesens.

Zoom Media: Development and Operations

Development and Operations

August 2002 – June 2004 Winnipeg

  • Developed local Zoom signage network in Winnipeg
  • Assessed and monitored indoor advertising market
  • Installation and operations of the changing advertising

Clark | Huot now CHR Media Group

New Media Specialist / Web Developer

April 1999 – August 2002

  • Designed for print and then developed matching online content
  • Shot and produced the first online videos for ClarkHuot.com
  • Converted creative director’s sketches to usable digital files
  • Collected and exported files for print
  • Performed press checks
  • Created and applied brand style guides