Profile

I am a seasoned digital media and print content designer, bringing over 20 years of expertise in crafting impactful communications and marketing solutions. My experience as a web designer, yearbook consultant, and communications and technology officer has honed my skills across digital, printed, and social media platforms. I am a creative content developer who can produce content for most media platforms.

Experience

The Wellness Institute at Seven Oaks General Hospital

• Communications and Technology Officer | September 2012 – Present | Winnipeg

• Photography and video production, including lighting, staging, post-production, podcasts, and close captioning.

• Production and distribution of virtual classes, webinars, and podcasts.

• Web development, maintenance, third-party integrations, payment processing, forms, mobile support, and online course creation.

• Email marketing: promotional emails, e-newsletters, and automated notifications.

• Social media development, promotion, and reporting.

• Creation of digital sign content for indoor, outdoor, and fitness equipment displays.

• Development and management of dynamic ad sets in Google Ads and Facebook Business Manager.

• Network and hardware infrastructure setup.

Friesens Corporation: Yearbook Consultant (Sales & Education)

• June 2007 – Sept. 2012 | Southern Alberta and Southeastern BC

• June 2004 – June 2007 | South Central Ontario

• Developed and maintained multi-year yearbook agreements with schools in my territories

• Created and led workshops on photography, design, and InDesign

• Represented Friesens at trade shows and teacher conventions

• Helped schools, boards, and faculties increase their yearbook sales

• Created a library of online resources and tutorial videos

Zoom Media: Sales and Operations

• August 2002 – June 2004 | Winnipeg

• Expanded the local Zoom network by securing and signing new advertising locations.

• Conducted market research and analysis to identify opportunities in the indoor advertising landscape.

• Efficiently managed the installation and rotation of advertising campaigns.

Clark | Huot: New Media Specialist / Web Development

• April 1999 – August 2002 | Winnipeg

• Translated print designs into engaging online content, ensuring brand consistency across platforms.

• Pioneered the agency’s foray into online video production.

• Transformed creative concepts into functional digital assets, collaborating closely with the creative director.

• Prepared files for print production, ensuring quality through pre-press checks.

• Developed and implemented brand style guides to maintain visual consistency.