Profile
I am a seasoned digital media and print content designer, bringing over 20 years of expertise in crafting impactful communications and marketing solutions. My experience as a web designer, yearbook consultant, and communications and technology officer has honed my skills across digital, printed, and social media platforms. I am a creative content developer who can produce content for most media platforms.
Experience
The Wellness Institute at Seven Oaks General Hospital
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Communications and Technology Officer | September 2012 – Present | Winnipeg
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Photography and video production, including lighting, staging, post-production, podcasts, and close captioning.
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Production and distribution of virtual classes, webinars, and podcasts.
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Web development, maintenance, third-party integrations, payment processing, forms, mobile support, and online course creation.
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Email marketing: promotional emails, e-newsletters, and automated notifications.
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Social media development, promotion, and reporting.
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Creation of digital sign content for indoor, outdoor, and fitness equipment displays.
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Development and management of dynamic ad sets in Google Ads and Facebook Business Manager.
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Network and hardware infrastructure setup.
Friesens Corporation: Yearbook Consultant (Sales & Education)
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June 2007 – Sept. 2012 | Southern Alberta and Southeastern BC
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June 2004 – June 2007 | South Central Ontario
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Developed and maintained multi-year yearbook agreements with schools in my territories
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Created and led workshops on photography, design, and InDesign
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Represented Friesens at trade shows and teacher conventions
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Helped schools, boards, and faculties increase their yearbook sales
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Created a library of online resources and tutorial videos
Zoom Media: Sales and Operations
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August 2002 – June 2004 | Winnipeg
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Expanded the local Zoom network by securing and signing new advertising locations.
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Conducted market research and analysis to identify opportunities in the indoor advertising landscape.
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Efficiently managed the installation and rotation of advertising campaigns.
Clark | Huot: New Media Specialist / Web Development
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April 1999 – August 2002 | Winnipeg
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Translated print designs into engaging online content, ensuring brand consistency across platforms.
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Pioneered the agency’s foray into online video production.
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Transformed creative concepts into functional digital assets, collaborating closely with the creative director.
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Prepared files for print production, ensuring quality through pre-press checks.
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Developed and implemented brand style guides to maintain visual consistency.